Scotty Brand has welcomed the start of its potato and Scottish strawberry season in Ayrshire with great sales hopes after the number of Scots buying local vegetables increased.
According to a Knowledge Bank study, 12 percent more shoppers in Scotland are buying local vegetables than before the pandemic. Six in ten now believe it is important to have local vegetables available when shopping for groceries.
Michael Jarvis, Scotty Brand’s Marketing Director, said, “June is an exciting time on the Scotty calendar as our ayrshires and strawberries hit shelves this weekend. Ayrshires are considered to be one of the best in the world, which is why they were awarded PGI status in 2019.
“We never really shout about the Scottish weather, but the temperate conditions in Scotland make our fruit ripen a little slower, which means that our strawberries taste sweeter and juicier.”
Lucy Husband, Director of Market Development and Business Engagement at Scotland Food & Drink added: “It has been a difficult but equally important year for fruit and vegetable producers in Scotland as more consumers choose to shop locally.
“The number of buyers who place great value on buying local products has increased significantly. When buying fruit and vegetables, consumers pay attention not only to the quality and seasonality of the available products, but also to the environmental impact and sustainability.
“All of this, coupled with the desire to eat seasonally and to support local producers, will hopefully continue to encourage purchases from the region in the future.”
The first harvest of Ayrshire potatoes heralds the start of the new potato season in Scotland, and according to Scotty Brand, Ayrshire offers ideal growing conditions. This is mainly due to the region’s light sandy soil and sheltered beaches, which benefit from the Gulf Stream and allow farmers to plant their crops a few weeks earlier.
Scotty Brand’s strawberries, grown and packaged by Bruce Farms in Perthshire, also benefit from their location. The area’s light, fertile soil, long summer days and mild nights offer good conditions for growing sweet, juicy berries.
Scotty strawberries come in 300g baskets and are available in Asda stores across Scotland.
The brand’s Ayrshire potatoes are widely available in select Asda, Co-Op, Lidl, Spar, Tesco and Waitrose stores in Scotland.